Ruth Elliott

Ruth Elliott
  • Business designer
  • Wellington, New Zealand

Ruth is a business designer with a Masters in Participatory Design. She applies her skill in solution-finding to unpick research and identify ways to solve complex problems without compromising on quality. Ruth’s commitment to unearthing and addressing human need drives improvements for businesses and the people they help.

TALK

Prototyping the prototype: evolving the design mindset

We’ve all heard of and use the term ‘prototype’, but what does it actually mean in today’s world? We recently paused to consider how we think and go about prototyping in terms of what we do, how we do it and the impact our approach has on the designs we create and, most importantly, the people we create them for. We realised the importance of a key aspect of prototyping –– iterating to learn –– and the role it plays at all phases of the design process.

In this talk I’ll share our experiences of prototyping for usability, usefulness and value and the lessons I learned along the way. I’ll illustrate how iterating to learn lies at the core of a ‘prototyping mindset’ and leads to great design.



Julie Watson
  • Freelance design researcher
  • Wellington, New Zealand