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Ebony Kenney

Ebony Kenney

UX Analyst
,
Ripefruit Creative, RIpefruit Foundation and a Federal Government Agency
Maryland, United States
Bio

Ebony L. Kenney is Graphic Design, Market Research and Usability Veteran, excelling at the art of inquiry. Said to be a "clear wifi signal” with her ear on the pulse and insights to elevate any conversation. She draws from a scientific approach which yields itself to facilitating discussions that inspire thought and action. She holds a BA in English and MA in Design. Having most recently served as a User Experience Product Lead for applications and Data Analyst for workforce morale efforts at a federal agency.

She is also the founder of Ripefruit Foundation, a non-profit effort dedicated to identifying and strengthening peripheral skills as they appear along the spectrum of neurodiversity, and Ripefruit Creative, a design agency dedicated to the realm of education and equity.

Upcoming Talks and Workshops

Ain’t None of Y’all Safe!: Achieving Social Justice in digital spaces

As Usability professionals, our focus is often in the details. We might be focused on the elements of a page, an interaction or a specific user path. As a result the mind-blowing potential and the grandeur that gets us excited and ignites our passions for the project gets foggy in the rear view mirror. Constraints on timelines, product owner personality, and the powerless loop of minor details distracts us from the hint of a higher purpose. That’s when we begin to miss the microaggressions. Those happening in the standup between developers, coming from project leaders and managers, and the assumptions between creative teams that appear to be potholes in the creative visioning process rather than anything we really need to pay attention to. As a result we build something that feels familiar, impersonal and “Blah”. Who is daring to ask, if we’re building something new, as designers, as citizens, how can it be a nurturing, protective, and supportive environment that encourages engagement! How do we evolve from our obsession with base level content engagement and use our raised awareness to help usher culture into the flat, transparent environment we’ve observed a peak in over the last 2 years. Join me for a presentation that uses a working, iterative User Experience research method as a vehicle to ascend the levels of social justice work from reality, to justice. You will discover how you can use this toolkit to empower yourself and impact your projects, making them more conscious, more equitable and evolved.

Past Talks and Workshops

Ain’t None of Y’all Safe!: Achieving Social Justice in digital spaces

Strategy
Research
2023
 

Innovation is at the core of revenue growth - finding new ways to create and capture value. The reason most innovations fail is not because they don’t work (organisations are very good at building products and services with features and benefits), they fail because they don’t create value on dimensions that drive customer choice. If you don’t understand the causal drivers of customer choice, then you’re largely shooting in the dark and at risk of creating something that customers don’t choose above the alternative market solutions. Jobs To Be Done is the most proven method for uncovering the causal drivers of choice and is a fundamental part of a best practice innovation approach. In this talk, you’ll learn about what JTBD methodology is, how to use it and how it will change the way you think about markets and competition.