Wednesday, 18 November
9.00am - 12.00pm
Via Zoom
UX designers, product managers, junior UX researchers, content strategists
Beginner/Intermediate
“You are not the user” is a classic UX mantra for a reason. Too often, businesses don’t take the time to test their websites or products outside company walls because they assume that their users are just like them. But testing with real, representative users is essential to creating products that are truly user-centric. In this workshop, you will learn how to plan and conduct usability testing efficiently and effectively so that you can get high-quality, honest user insights in a short period of time.
Through a combination of lectures, Q&A, and fun hands-on exercises, we’ll cover the entire usability testing process from planning to execution to analysis. Whether the testing you’re gearing up for is moderated or unmoderated, in-person or remote, you’ll leave the workshop with the understanding and confidence you need to do it all on your own.
Elizabeth Allen is a UX researcher, cognitive psychologist, and sporadic banjo-player based in Toronto. She is the founder of Brazen, a UX research consultancy that helps clients such as Mozilla, Shopify, and Instacart understand their users and solve critical UX problems in digital and physical products. Before taking the leap and starting Brazen two years ago, Elizabeth worked as an in-house researcher at companies in Toronto, San Francisco, and Chicago.