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Jaz Wilkinson

Jaz Wilkinson

UX & Product Strategist
Tāmaki Makaurau, Auckland, Aotearoa New Zealand

Jaz first fell in love with experience design in the hospitality industry, while teaching herself to build websites on a dial-up modem. She got her first break as web designer in the year 2000, and worked in digital agencies in NZ & the UK before focusing on UX as a specialisation.

Jaz has worked for tech companies with millions of users globally and designed award-winning digital products for NZ success stories such as Flip, PlaceMakers & Tend Health.

She has established user-centred design processes in a number of product teams, driving outcomes with measurable impact on business success and customer satisfaction, and worked as a product designer, UX strategist and product manager.

Outside of work, she dabbles in parametric furniture design, home automation design and is just a little bit obsessed with mid-century architecture.

Upcoming Talks and Workshops

Product strategy for designers

Want a seat at the table? Learn how to use the principles of product strategy to become a more strategic designer and deliver work that really ‘moves the needle’.

Designers are all too often just seen as ‘pixel-pushers’ - when the business of design is all about solving problems. Often, designers are not included in product strategy, or worse - there IS no product strategy!

Using real-life examples from highly successful products, learn how thinking like a product manager can give you more influence in the direction of a product or service - and drive results that stand out.

Past Talks and Workshops

Product strategy for designers


From the depths of a complex business to business environment in a world with cloud products and network engineers talking in acronyms was born a simple three step tool for improving clarity, removing egos, and creating an inclusive problem-solving environment. Simplicity advocate Ella Stoner has applied this three-step tool to many spaces that needs solving or designing for – regardless of the level of complexity. It bulldozes that looming assumption that everyone knows what they are talking about and upon completing the tool together, everyone will feel more relaxed and on the same page before even beginning to think about the approach to the work. It’s something that’s small, compact and keeps a rather delicate thing safe – a nutshell. She’s here to talk to you about how to use a nutshell in your working life to break down the barriers of complexities.