Jen Blatz

Jen Blatz
  • Lead UX researcher and designer at Fidelity Investments, and co-founder of the UX Research and Strategy group
  • Frisco, TX USA

Jen Blatz is a Lead User Experience Designer and Researcher with expertise that lends itself to any industry. Jen's path to UX started in journalism and graphic design where she learned the importance of aesthetics, organization, and catering content for the consumer. She has worked in a number of fields including finance, cloud storage, security and pet health. Jen is now at Fidelity Investments focusing on improving enterprise tools used by employees.

Jen loves being active in the UX community to learn and grow while helping others do the same. She is the co-founder of the UX Research and Strategy group, with a local and international presence. She is the organizer of WIAD (World Information Architecture Day) Dallas, and speaker for several local meetup groups, universities and international conferences like Convey UX, Concentric Conference, IAC (Information Architecture Conference), Big Design, UX Research and Insights Summit and more.


User research methods to build a strong information architecture