Lana has worked in digital data for more than a decade, using Google Analytics, SEO, social media and other data to understand the user experience and improve performance.
She turns masses of numbers into usable audience insights, and provides data solutions that can be used by everyone and not shelved in the ‘too-hard’ basket. Clients include Air New Zealand, Te Papa, Silverstripe, BNZ, RNZ and GOV.UK.
It’s not user stupidity, but design failure that causes many people to get frustrated online. Good design is driven by data.
Lana speaks at events and blogs about how to shape successful digital products around user needs.
Lana will help you connect with your users through data trends she’s found over the years. She’ll share the human needs behind the numbers, translating complex data into plain English insights. She’ll show you how to meet those needs using real life case studies. Insights include the fact that users often bypass the home page completely, despite everyone wanting their content there. Bounces aren’t always bad, and how to get around the fact that most on-site search functions are rubbish. She’ll share real life case studies from organisations such as Victoria University of Wellington, Te Puni Kōkiri, RNZ, Commonsense, NZ government agencies and GOV.UK.
Data is the voice of our audience, and Lana transforms the numbers into actionable insights.
The talk will include: