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Zaid Al-Dabbagh

Zaid Al-Dabbagh

Founder and Principal UI/UX Consultant
Panda UX Studio Limited
New Zealand

Zaid is the Founder and Principal UI/UX Consultant at PANDAUX, a Wellington-based UI/UX design agency which incorporates user research and discovery to drive design strategy.  Zaid has over 10 years Software Engineering experience specialising in UI design and development.  Zaid has worked on numerous award-winning projects both in creative agencies around Wellington and Auckland, and recently in the Government space.  In recent years Zaid developed an interest for user-centered design principles and has been embracing and championing new and emerging UX techniques in his software development design process.

Upcoming Talks and Workshops

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Past Talks and Workshops

Cross-cultural UX: How Values Are Influenced by Culture and How to Avoid Stereotypical Thinking


We were recently approached by ChangeMakers Refugee Services (“A rights-based, non-government organisation (NGO) representing 14 refugee-background communities in Wellington, New Zealand.” - regarding the design and development of their Refugee Services Portal.  

This talk will reflect on our experiences working with refugees and their participation in our UX workshops, remembering that many participants spoke no English and had to have basic instructions described/translated.  The talk will also re-emphasise the importance of embracing user-centered design principles and UX techniques in product/service design, irrespective of the context.

This talk has been partly inspired by Dave and Gary’s talk “Parachuting into Cambodia: 5 days of dust, heat and design” from UXNZ 2016, because it re-emphasises the fact that embracing UX principles and techniques have no language or cultural barriers, and instead its universal.  This engagement is also helping us realise that no matter what your geopolitical standing is, we live a global village and we need to think that way when designing products and services, and what we’re finding out is that UX design principles and techniques breaks through those biases and stereotypes and helping realise that we all speak one language and desire experiences that cater for others.