Jonathon Colman (@jcolman) leads Platform product design and the content design discipline at Intercom. He's a Webby Award-winning designer and a keynote speaker who’s appeared at over 90 events in 9 countries on 5 continents. He’s worked on the web since 1994 and is grumpy it’s not done yet.
Most content design leaders stretch their teams to cover many products at once, sometimes 5-10 or more. This unintentionally causes the team to constantly switch context, drive less product impact, lag in their career development, earn less pay, and ultimately burn out and leave, only to repeat the cycle elsewhere.
This is normal… but it shouldn’t be.
I’ll show you how we transformed content design at Intercom to increase people’s focus and depth of work, multiply their product and business impact, accelerate their growth, and increase their compensation… all by working on just one product at a time.