Gregg Bernstein establishes user research practices for growing organizations. As senior director of user research for Vox Media, he spends his days advocating for and practicing user-centered product development. He speaks around the world about his work at conferences, most recently at Webdagene 2018 (Oslo), UX Scotland 2018, and UX Insight 2018 (Utrecht), and for such companies as Sprout Social, Booking.com, CA Technologies, and more. You can read his work on his Gregg.io website and in his forthcoming book, "Research Practice."
He built an innovative and influential research practice over his four years at MailChimp, and taught design, branding, and typography at Georgia State University. In a previous life, he designed albums for punk and emo bands, and for clients in the music and advertising industries.
Gregg earned his MFA in Graphic Design from the Savannah College of Art & Design, where he focused on user experience research and design. He resides with his family in Athens, Georgia, where he enjoys long, quiet trail runs around the state botanical gardens.
The job of user research is to help us be more certain in our work. Being more certain keeps us from building the wrong thing, and allows us to design and strategize with a little more accuracy.
Sometimes being a little more certain means being pragmatic, less precious, and more practical. Not every project affords enough time or budget for proper research, and that's okay. In those situations, we can't let perfect be the enemy of good. Some research is better than none at all.
In this talk, Gregg Bernstein will share how he’s scaling UX and product research at Vox Media (Vox.com, The Verge, Polygon, and more), based on how he built a research operation at MailChimp. He’ll walk through some common user research scenarios and questions, like how to get started when you don't know where to start. And he’ll demonstrate how, with each bit of practical research, research becomes an established practice.