Greg Nudelman is a Lean UX Strategist, Fortune 500 Advisor, Author/Speaker and UX Director/Lead at Cisco Cloud Analytics. For over 17 years he has helped Cisco, Intuit, Oracle, eBay, USAA, Wells Fargo, Safeway, Associated Press and Groupon amass millions of satisfied customers and get featured 6 times in the Apple and Google app stores. Internationally acclaimed design workshop leader, and accredited graduate course instructor, Greg authored 4 books: Android Design Patterns: Interaction Design Solutions for Developers (Wiley, 2013), Designing Search: UX Strategies for eCommerce Success (Wiley, 2011), and co-authored Smashing Mobile Book (2012), Lean Mobile UX: Common Sense Approach to Getting Awesome Apps to the Market Quickly (2014). His 5th book, Design That Works: Lean UX Playbook for Agile Product Teams, is upcoming in 2017.
Everyone in the UX community is interested in the best ways to “run lean.” But many of the techniques taught by leading consultants often don’t yield the results you’d expect. And other techniques simply don’t stick in large, complex organizations, especially those dominated by engineering or political tensions. How does a UXer maintain customer focus and effectively translate her effort into product and service experience excellence, all without losing her mind? In this talk, a 4-time UX book author and veteran consultant-turned UX Director shares hard-won practical techniques of applying the idea of “running lean” in a complex organization like Cisco Cloud Analytics.