I'm Dave Hockly, founder of Data Story Ltd, an analytics and optimisation agency based in Queenstown. I've worked with some of NZ's leading brands using data to drive better customer experiences and to increase client's revenue by millions. Some of these organisations include Govt.nz, Microsoft, Harcourts, Flick Electric, Cardrona Alpine Resort, IRD, ACC, Kiwibank, NZ Red Cross, Kiwi Wealth, NZTE and more.
Your customer’s perception of your organisation is critical to designing and developing better UX.
More specifically, without understanding the place your organisation or brand occupies in the mind of your users, you run the risk of developing poor UX. Let’s solve that.
UX as a discipline can be more strategic through research that not only understands customers, but also understands how customers perceive your organisation in the wider market context.
This session will teach you:
- How to research and understand your organisation’s position in the market so you can develop better customer experiences at every touch point.
- How to align your UX with your organisations marketing and communications strategy for more efficient UX processes.
- How to drive more strategic organisational decisions through positioning based customer research.
Don’t let your UX be limited through lack of wider research. Influence your organisation’s UX at every level, even brand.
You’ve done your customer research, competitor analysis, data analysis, strategising, sketching, wireframing, user testing, gone through sprints, legal, stakeholders, flaming hula-hoops, building, amending and you’re about to publish... so much UX love is about to go live!
You publish, fix a couple of bugs, and go have beers! Woohoo!
But you’re not finished yet. Now comes the chance to yield the biggest and easiest wins on the project: post go-live optimisation.
Up until now, you’ve researched what you and your customers think will work. You think you understand your customers’ goals, you’ve researched to know what’s frustrating and driving customers, you’ve tested to see how well your product works, but until it’s in the wild performance will only ever be an assumption.
This talk is going to teach you to measure and improve your UX post go-live. Why? Because as UX’ers we care about people – real people – with feeling and frustrations, hopes, fears and dreams. We want them to have the best experience they can possibly have. For many of us, pre-launch research is enough, but for to make the biggest impacts on usability and performance post go-live is where we need to focus.