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Cornelius Rachieru

Cornelius Rachieru

Managing Director
Ampli2de Inc.
Ottawa, Canada

Cornelius Rachieru is the Founder and Managing Director of Canadian strategic UX consultancy Ampli2de Inc., where he explores his fascination with the politics of design while leading service and system-scale enterprise experience design projects. Over the past 20 years, he has managed a number of large UX teams as UX practice leader at Deloitte Canada and Shaw Communications, and has worked in a wide range of industries, from technology to financial services, healthcare, enterprise risk management, autonomous transportation, intellectual property and law.

Cornelius is also the Founder, Co-chair and Creative Director of the popular CanUX conference, Canada's largest and longest running annual UX event. A self proclaimed night owl (he is originally from Transylvania), he loves red eye flights and is a nomad at heart.

Upcoming Talks and Workshops

Mapping Service Ecosystems


Mapping Service Ecosystems (4 hrs)

Want to take your stakeholder workshop facilitation skills to the next level? Learn the basics of service ecosystem mapping and how it applies to identifying and solving system-level problems. While the increased popularity of service blueprints and customer journey maps is an encouraging sign for the proliferation of service design into the mainstream experience design toolbox, the fact remains that by themselves, they aren't always ideal methods when dealing with senior business stakeholders in the context of overall business discovery and strategy. The theory behind systems thinking and the ability to visualize an organization's service ecosystem should be part of the toolkit of every design strategist.

Consequently, learning the basics of facilitating ecosystem mapping exercises goes a long way towards being able to identify the role and influence a company has in its ecosystem, and pinpoint which key parts of that ecosystem should be given strategic priority (and consequently be journey mapped/blueprinted in detail if those journeys are deemed critical). Understanding an organization's ecosystem is not (just) about visualizing and diagramming it. Being able to identify and apply the right lenses to craft a visual representation that tells a compelling story can become a key sense-making tool in your strategic arsenal.

Workshop topics:

  1. Why systemic fluency is a must-have for modern designers dealing with complex problems
  2. Reductionist vs holistic approaches to design
  3. Framing a scale of design
  4. Systems and ecosystems in the context of UX and Service Design
  5. How to create a service ecosystem map

Past Talks and Workshops

Designers are from Mars, BA's are from Venus