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Beth McPhail

Beth McPhail

Experience Designer
Wellington, NZ

Beth is an Experience Designer in Silverstripe’s Strategy & Design team. Before starting at Silverstripe, Beth spent time as a product designer, running a pilot program with New Zealand’s DHBs. She’s led web projects with clients including Westpac, Waka Kotahi (NZTA), Earthquake Commission, Autex, and the Teaching Council of Aotearoa New Zealand. Beth’s drawn to helping clients identify their users’ problems and find creative ways to solve them. She enjoys all things discovery and UX, whether it’s running workshops or designing interfaces and is passionate about accessibility and making the web an inclusive place for everyone.

Upcoming Talks and Workshops

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Past Talks and Workshops

Beautifully accessible: Why embracing inclusive design shouldn't hold back your creativity

Inclusive Design

As designers, the term ‘accessibility’ can sometimes feel like a creativity killer. Accessibility should be a chance for us all to grow creatively, and make technology more inclusive, not sacrifice visual design in order to meet standards.

When we get wrapped up in checking boxes, it becomes easy to stop thinking about the people that are actually going to use your website, and that’s when things can get ugly.

From the beginning of a project, all the way through to the final UI designs, this talk will explore how to embrace inclusive design and the creative challenges it can bring. Designing within constraints leads to more creativity, and creativity leads to aesthetically pleasing websites that are just all round better.