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Asha Scott-Morris

Asha Scott-Morris

Business analyst
New Zealand

Asha has worked as a business analyst for ten years. She’s passionate about helping teams to deliver real customer value by developing their Agile and product management processes. She likes facilitating workshops to within an inch of their life, getting to the heart of the problem and moving between levels of abstraction, and dislikes unspoken assumptions and post-its that won’t stick.

Upcoming Talks and Workshops

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Past Talks and Workshops

Practicality with Principles: Implementing continuous discovery with an Agile product team


Conducting user experience research in an Agile product team can be tricky; the team’s need for short cycles and fast delivery of value can conflict with the need for a robust research methodology. At its core, this is a problem of timing: the fast cadence required by the product team can be at odds with the slower cadence required to develop a deep understanding of customers.

This talk will explore how continuous discovery can address this conflict by taking a practical approach to research that still fulfils the core principles of both Agile methodologies and user experience research. It will give methods for conducting small-scale research to ensure the product team is talking to customers and finding answers to questions every sprint while maintaining a simultaneous, slower analysis cadence.