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Amy Stoks

Amy Stoks

Senior Experience Designer
PwC's Experience Centre
New Zealand

Amy started her career translating thick policy PDFs into pithy web pages before falling hard for human-centred design. Now she champions the benefits of taking a human-centred approach for all sorts of products, services and processes, in all sorts of organisations. For someone who doesn’t talk very much, she manages to bang on an awful lot about empathy, listening well and collaborating fully.

Upcoming Talks and Workshops

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Past Talks and Workshops

Human-centred from the inside out: designing content that works for everybody


Human-centred design helps more than just the people using websites - it helps the people making the websites too. At ACC, we had to get a lot of content written in a short amount of time. We had heaps of content owners to talk to and we needed them to get on board with a new content strategy and sign-off new content - fast. The usual story!
We knew we were going to be customer-centric about what went on the website, but what would it mean if we were human-centred about producing the content within the organisation?

Find out how we used a sprint-based, pair writing approach that worked for writers and content owners alike…and ended up writing some really good content.

We’ll talk about:
- How we worked our content production into our design sprints
- What a pair writing approach looks like and why it works
- How to really involve content owners and get them thinking about user needs
- What we learned from working like this and [spoiler alert!] why we can never go back to writing content the old way
- Tools and tips for running a process like this