Amanda Stockwell is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies for organizations of all sorts. She has focused most of the last decade focused on finding innovative ways to understand end users and embed that knowledge into overall process. She's lead teams that provide research, design, and UX strategy services and frequently writes and speaks about her experience. She has a human factors background and an engineering degree from Tufts University.
Lean Startup is becoming the next business buzzword that everyone is trying to incorporate into their practices. Come to this session to understand the popular approach and how it intersects with UX, plus get tips to incorporate the key principles, whether you’re in a startup or not.