Kat Hardisty

Customer Experience Director, Designworks Ltd / Wellington, New Zealand

A persona by any other name...

You've heard about personas, right? It seems these days, everyone has heard of personas. A lot of people are creating them, selling them, and using them. But there's also a heck of a lot of confusion about them....

Did you know that there are different types of personas?

Surprise! There are! And that’s where a lot of the confusion stems from — each type of persona is created differently and used for different things, yet they're all given the same name and presented in the same way.

In this workshop, I will explain:

  • The rise of personas
  • The different kinds of personas
  • How to create them
  • How you can use them
  • Their benefits and disadvantages

I’ll also explain which personas you might currently use in your projects, and those you should use.

Kat started out as a developer and quickly became extremely frustrated with her team being unwilling to actually talk to users to find out what they needed and what was important. Soon after, she stumbled upon UX — this was back in the day when it was still going by the name of 'usability' and hardly anyone in NZ had heard about it. She's been living and breathing UX ever since and hasn't touched code for well over a decade.

Since switching over to UX, Kat's helped lots of organizations and businesses see the light. She’s mentored teams to help them understand who their customers really are, and the impact their experiences have on a company (whether good or bad). Kat has also helped these teams recognize the importance of aligning internal culture with customer experiences.

These days she's working as a Customer Experience Director at Designworks. In her spare time she reads far too many books, runs around after two small children, dyes her hair bright colours, and designs sewing patterns.

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