Sophia Prater is founder and lead UX designer at Rewired and the chief evangelist of object-oriented UX. Sophia teaches her OOUX methodologies at conferences, within companies, and through her OOUX Certification Program. She is the host of the OOUX Happy Hour meetup and the OOUX Podcast.
Sophia has brought the complexity-untangling magic of OOUX to companies such as Facebook, Mastercard, Macy’s, Credit Karma, Hubspot, Intercom, Delta Airlines, CNN, and many more.
Sophia lives outside of Atlanta in the beautiful north Georgia mountains, the wine country of the southeast United States, with her husband and business partner, Luke.
The best time to get super-curious about all the unknown unknowns is early on in a project. But all too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” Unfortunately, as we avoid asking hard questions to our users, stakeholders, and developers — while blissfully sketching screens in the dark — we end up with piles of rework. In this talk, you’ll learn about the four tough questions you should be asking early on—to make the rest of the project easier and more successful.