Mark is the Principal Product Designer at Xero as well as freelance for contract clients: over the past six years he has been on teams influencing strategic direction, implementing and managing the rollout of a new design system and coordinating with commercially diverse business units to ensure cohesion across Trade Me for its responsive redesign. His passions lie with the design process, what emerging technology enables for design, and how this affects the product and ultimately user & business outcomes.
A good strategy is more than the sum of its parts, and what better way to portray it than a North Star vision which connects broad landscape UX Research with a cohesively designed experience.
This playbook for creating Experience Visions to influence strategic direction shows the beneficial outcomes & lays out a straightforward process on how you can communicate focus, the benefits of bringing together complimentary ideas, and ultimately achieve an incredible user experience.
You'll hear how our UXR & Design team clarified the Product Strategy options in a user-focussed way to assist leadership in making better decisions on what the focus for Trade Me will be. All that plus the bonus of having a strong direction for Designers to create what our users will experience when all the pieces come together.
