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Marcel Peifer

Marcel Peifer

Head of Digital Experience
,
Wilderness Motorhomes
Auckland, NZ
Bio

Marcel is an experienced designer who started his career in industrial design and quickly developed a passion for UX. He is obsessed with agile, big picture thinking, and great espresso. His work is inspired by trust, and its power in transforming organisations, relationships and products in meaningful ways. 

What excites Marcel the most is the magical intersection of design, business and the fact that humans are absolutely weird. When he is not trying to sprinkle empathy into the corporate world, you can find Marcel camping, hiking or dreaming up the next big Kiwi startup. 

When you meet him, be sure to ask about his favourite product owner moments, biggest screw ups and why he waited 10 years to become a Kiwi (if you can guess where he is from). 

Trust in design & design for trust: How agile and value-driven design helped a Kiwi tourism business set itself up to survive a pandemic

Talk

Imagine you run a tourism company and a once-in-a-lifetime, global pandemic breaks out. What sounds like an absolute worst-case scenario turned into an unexpected opportunity for a small Kiwi tourism company. 

COVID-19 enabled Wilderness Motorhomes to go back to their roots and witness how embedding trust on all levels of the business unlocked their best work to date. Marcel Peifer, Head of Digital Experience at Wilderness, will demonstrate how design can create and amplify trust using real-life examples and practical tips for your own design practices. 

After exploring a design challenge from start to finish, the talk will dive deeper into how trust has impacted business decisions at Wilderness and yielded incredible success over the last decade. How can an organisation embed trust in their policies and interactions and not fall victim to naive decision making? How can you turn genuine intentions into tangible results that make your business more human while at the same time experiencing sky-rocketing productivity? 

Join Marcel on an espresso-fuelled extravaganza that recaps a year of crazy events, remarkable design and profound insights. TRUST me - you don’t want to miss this one! 

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