Libby Garrett

Libby Garrett
  • Design research lead for IMDb at Amazon
  • Seattle, USA

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Utopian design fictions: a methodology for building preferred futures

Design teams at some of today’s most impactful companies regularly use fictions to design tomorrow's facts. Learn how to use design fictions as a methodology to align teams and organisations around building products and services that create preferred futures. Connecting the dots between product design, ecological economics, fashion, media, ethics, speculative and conceptual design, attendees will walk away with a set of clear, industry-tested design processes that help build better tomorrows. Interactive activities and templates will be provided to all talk attendees.


Libby Garrett leads design research for IMDb at Amazon (Seattle). She established the UX Research Program at IMDb and UX Research for Brand Studio at Google (Mountain View). She is a studio artist at Pratt Fine Arts Center (Seattle), an advisor and lecturer for the Masters in the Creative Process at ELISAVA (Barcelona), and teaches design research at Istituto Europeo di Design (Barcelona) and the Academy of Art University (San Francisco). Formerly an independent Futures Consultant (London, New York, Barcelona), agencies she has collaborated with include PSFK, The Future Laboratory, Protein, Claro Partners and Stylus. End clients have included Intel, the Intercontinental Hotel Group, Jameson, Havana Club, Google Play, Target, American Express, Samsung and BMW. She studied ecological economics at the University of California Berkeley (BS) and the London School of Economics (MSc).