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Lauren Skogstad

Lauren Skogstad

Head of Experience
,
Springload
Wellington, NZ
Bio

Lauren is a strategic thinker with a hint of artistic flair who loves to create simple and intuitive experiences for people. Lauren believes in the power of people design and collaborative problem solving. At Springload she leads and shapes the human-centred design process and strategy. Lauren has more than 13 years experience across Wellington, London and Melbourne. She’s worked with ANZ, Adairs, Jetstar, RMIT. For Springload, she’s worked on projects for New Zealand Customs Service, Te Papa, Tertiary Education Commission, Engineering New Zealand, ACC, and Department of Internal Affairs.

Designing culturally affirming products for a bicultural Aotearoa

Talk

This talk is aimed at helping researchers and designers navigate how to design culturally affirming digital products: products centred in a te ao Māori world view, meeting the obligations of Te Tiriti o Waitangi, made truly for Aotearoa New Zealand. We’ll use case studies to help you understand and apply the learnings and techniques to your own work. We will describe different experiments and frameworks we used and what worked best. Keeping in mind that culture-centred design is a relatively new field, we can provide evidence on how successful our approach was at meeting our goals for this project and others.

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