Joel works in the product management and research faculties at Optimal Workshop, but comes from a background in customer success having worked with some of the most research savvy organisations across the globe. Joel loves to dig deep about research, address a good root cause and shred some waves when the swell allows.
You know good information architecture is essential for ensuring your website or product is user-centric, but you’re not sure where to start or how to get buy-in for this work. This workshop will get you started on the right track!
We’ll take you through the fundamentals of IA research and pair this with hands-on activities to consolidate your learning. By the end of this workshop, you’ll be able to explain the value of good IA to others, collaborate effectively to create alignment around your goal and feel confident about planning, running and analysing the results from common IA research methods like card sorting and tree testing.