Sophie Taylor

Sophie Taylor
  • Senior experience designer at Digital Arts Network
  • Wellington, New Zealand

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Problem solving as a team

Solving problems as a multidisciplinary team is hard. But when we get it right, we get happier people and better products. We’ve had an interesting journey over the past few years across Xero and Trade Me, evolving our processes for solving customer problems and getting these solutions built. Finding effective ways to collaborate to build the right thing has been one of our biggest challenges, alongside navigating frameworks like Agile, lean, dual track development, and design sprints.

We’ve developed some neat tricks that make sure we as designers are equipped with ways to solve problems with the team. We hope to cover some of the pain points, the strategies we tried to address these problems, and some mistakes we’ve learned from over time.


Sophie is a Wellington based designer, tinkerer and book enthusiast. As a product design lead at Xero her happy place is making tools for humans to get things done. Being part of teams at Trade Me and Xero has developed her interest in how teams can solve problems together and ship great products.

Julie Jeon
  • Design lead at Fjord
  • Wellington, New Zealand