Amanda Stockwell

Amanda Stockwell
  • President and Principal Consultant at Stockwell Strategy
  • Durham, United States

Amanda is President of Stockwell Strategy, a UX research practice focused on lean research methods and integrating user knowledge with business goals to create holistic product strategies for businesses large and small. She has focused most of the last decade focused on finding innovative ways to understand end users and embed that knowledge into overall process. Amanda has lead teams that provide research, design, and UX strategy services and frequently writes and speaks about her experience, including authoring courses for She has a human factors background and an engineering degree from Tufts University. She also kicks butt teaching fitness classes, likes spoiling her pooch Bromer, is a proud lobster snob, and helps organize the Durham chapter of Ladies that UX. Follow Amanda on Twitter @MandaLaceyS.


Getting the Right Research Participants

There are more and more ways to recruit participants for research, which also means there are more and more ways to get the wrong people in your studies. Including the wrong participants in your research can waste your time, give you false confidence, or even cause you and your teams to make the wrong decisions moving forward. Sometimes you find the perfect people to research but they don’t want to participate at all or stop part way through.

Come to this session to get a detailed understanding of pros and cons of using existing users as participants, intercepting people's workflows, or using market research or tool panels to find participants. We’ll also cover best practices for screening and incentivizing participants so you can make sure your research efforts are as effective as possible.

Download slides