Research for non-researchers


WHEN & WHERE

Wednesday, 30 October
1.30pm - 5:00pm
Harbourside

IDEAL FOR

Designers, Developers, Product Managers, and emerging UX Researchers

LEVEL

Any

OVERVIEW

Many UX and product teams are running lean and often designers and product managers are not given the budget to hire researchers to conduct foundational research. But what if anyone could be a researcher and bring deep customer insights to their work?

This workshop is specifically created for anyone who wants to improve the UX of their product by building a foundational understanding of their customers' goals and needs. The session will focus on strategies, tips, and skills to execute pre-search, planning, recruiting, user interviews, & contextual inquiry. You’ll learn how to put together a research plan, find participants, and structure user interviews, as well as tips for minimizing bias as a facilitator and putting your participants at ease.

OUR HANDS-ON ACTIVITIES WILL INCLUDE:
  • Crafting a participant screener
  • Writing a user interview guide
  • Facilitating a user interview
IN THIS WORKSHOP YOU'LL LEARN:
  • Why and how to approach pre-search
  • How to put together a research plan
  • How to approach recruiting participants
  • 7 tips for successful research
  • 4 tips for writing user interview questions
  • 7 tips for conducting user interviews
  • 13 tips for conducting contextual inquiry

Plus you’ll get a template for creating foundational research plans.

ABOUT CARA

Cara is Principal UX Designer at Bill and Melinda Gates Foundation, currently focused on building organizational design maturity and leading the user experience of the Gates Foundation’s technology platform. Prior to the Gates Foundation, Cara worked at MAYA Design as well as startups in Seattle, WA, and in Kampala, Uganda where she lead work to research, design, and launch mobile financial services for the rural poor. Cara is a passionate workshop facilitator who strives to foster an inclusive and expansive learning environment for all participants.




TALK BY CARA KLEID

Tales (and tools) of a UX designer in East Africa