David Montero

UX Design Lead at Blippar / San Francisco, CA, United States

The Design for Emerging Technologies

"Traveler, there is no path, the path is made by walking." - Antonio Machado.

Would you know how to design for a product/market that doesn’t even exist yet?

As new medium arises, its early adopters define its content, behavior and purpose, gathering inspiration from existing ones, shaping it and giving it its first push to start walking and evolve by itself. In the past, this was the case with press, radio, TV, and the internet. Today, this is what we experience with augmented reality (AR).

In this talk, we will walk through the experience of designing products for the AR space, and how we gathered inspiration to take the initial steps into the mass adoption of this new technology. From exploring new modes of communications, learning behavioral cues and figuring out the right kind of questions to ask, we’ll discuss some of the unique design challenges with this emerging technology.

David Montero

David has been designing UX in mobile augmented reality (AR) since its infancy, including two of the startups (Blippar and Layar) that pioneer this space. Currently a UX Lead at Blippar, he’s defining industry standards and best practices in AR content and creation tools. His passion for mixing realities goes back to 2004 when he was a researcher on multimodality and virtual worlds at Tokyo University, and it is a fundamental part of his interactive installations like "Deja Vu" (TEDx Valladolid, 2012) and “#FollowUS” (MADATAC 04, Madrid 2012). He’s a known presence in the UX community, being the organizer for two years of Amsterdam’s UX and UX Book Club meetups. David considers himself an IT engineer renegade and an occasional new media artist.

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